The Finest Toy Shop in the World

24 November 2013


We all know that there is a child in each one of us, but how many of us actually acknowledge it? To those of you who love watching Home Alone 2, just like myself, you see Kevin going into the toy store at Christmas. What about Mr. Magorium's Wonder Emporium? You see toys come to life.But only if you believe.What if I told you that you can experience that right here in Malaysia, 1Utama to be exact! Yes, the one and only Hamleys will be opening its first store here right where we are and it is also gonna be their first store in South East Asia!

A couple of weeks back, We were lucky enough to be invited by Mimi Bag of Love to be a part of the bloggers press conference with her. A few bloggers and I, along with Mimi , met up with Mr Kim Manaf, the Director of GRV Toy Store to let us in on what to expect with Hamleys opening here in Malaysia.
He described Hamleys in one word. MAGICAL
If you've never been to Hamleys, or have not heard of it, well, let me tell you that you're in for a surprise! Hamleys’ rich history began with William Hamley, a Cornishman from Bodmin, England. In 1760, the first Hamleys store was opened in Holborn, London and in 1881, it was moved to Regent Street. Today, Hamleys’ flagship store in London has thousands of toys across 7 floors with over 40,000 different toys!
In 2013, Hamleys extends significantly further than the famous London toyshop. Hamleys is now a global brand with 30 stores across 12 countries and territories including India, Russia, United Arab Emirates and Scandinavia.

What differentiates Hamleys to other toy stores besides how magical it is, is the experience itself! You can to test and play with the toys! Hamleys promotes customer loyalty and brand growth through its unique approach to retailing, including in store entertainment, toy demonstration, colourful and engaging store design combined with fantastic Hamleys own brand toys. Mr. Kim says that it is not about them buying the toys , it's about the kids and their parents being able to interact and spend time together.The damage of the toys, he says is least of their concerns.

He added , “Every day is a magical day at Hamleys and we want to keep our customers excited with the various activities, competitions, character and showbiz visits. By regularly visiting our Hamleys store, you’ll never miss any of the action!”

With MYR 7 Million invested in this store, GRV Group plans to open at least 5 Hamleys Toyshop in the next 5 years. It'll be exclusive so that it maintains the uniqueness of Hamleys. And since the price of these toys are relatively competitive in the industry, customers do not have to worry about Hamleys being over priced.

The types of toy available in Hamleys are arts & crafts, actions toys, build it, dolls, games, outdoor, preschool, soft toys and vehicles. The brands you will see in-store are Hamleys own brand (30% of the toys) and other well known brands such as Marvel, Transformers, Sylvanian Families, My Little Pony, Baby Alive & Monster High just to name a few because there will be 10,000 toys to choose from! Also, if you're thinking of hosting you kids birthday party in Hamleys, There is a Party Room that fits 12 -15 kids with tons of activities! 
Are you excited already? I'm really looking forward to the opening of Hamleys!
 Take a look at these pictures!

Take a look at what it looks like when it's Christmas time over at Hamleys in Regent Street, London!

Magical isn't it? This is what we will be seeing here very very soon!

Ms Noor Azlin Ishak & Mr.Kim Manaf with Hamley Bear

I love this bear!

During the press conference with us bloggers

Everyone loves him!

Finally met Shivani !
Look, I met Mama Butterfly , Tammy from The Butterfly Project !

Sharon and I

 The pretty Arpita and I !
After the meeting <3 
SO, Save the date ! 30th of November 2013! See you there! 

And if you're wondering where it's located,The Hamleys flagship store is located in 

Lot F319, 1st Floor, I Utama Shopping Mall ,
 No 1, Lebuh Bandar Utama, 
Bandar Utama Damansara, 
47800 Petaling Jaya.
 Selangor Darul Ehsan.



  1. Oh, I didn't realise you were Miss Unstoppable! Nice to meet you at this Hamleys event but sorry I didn't have more time to chat. Your writing's great too, doll!

    1. Lol. Yeah missUnstoppable . Hope to see you on the 29th!

    2. I can't go, got a wedding but you go and hug that bear for me, okay! Oh, and go crazy with the demo toys! I want pictures of all you big kids at play.

    3. Oh yes I will! Will take loadsa pictures too! Could you do me a favour and like my page please :D Hope to see you again at another event! <3<3